Kinetic unveils Indian automotive industry’s first glamorous calendar, featuring Italian Supermodels and the Italiano Blaze

Kinetic unveils Indian automotive industry’s first glamorous calendar, featuring Italian Supermodels and the Italiano Blaze

Mumbai, January 29th 2007: In keeping with its brand promise of exciting work, two wheeler manufacturer Kinetic Motor Company unveiled its 2007 calendar, which features Italian supermodels along with Kinetic’s glamorous motoscooters – the Italiano Blaze. Kinetic hopes that the calendar will become as sought-after as the Blaze itself. The calendar was launched today, at the Blue Water Grill at Worli seaface, and the models themselves were present at the launch .

Kinetic has been one of the first few Indian companies to create a tradition of an annual calendar, but this is the first time that its calendar has chosen a bold theme. This reflects a new breed among two wheeler buyers – earlier the two wheeler buyer was largely seeking a traditional, conservative commuting solution, but now as the options to him are getting wider, he is seeking to make a lifestyle statement through his vehicle of choice – he is feeling a closer personal identification with his two wheeler and would like to use it to promote his self-image as a cool guy who lives his life in line with global trends. The Kinetic calendar is designed to appeal to the Blaze target customer base – the male, urban youth with an understanding of what is cool and glamorous.

Launching the Italian Supermodels calendar, Ajinkya Firodia, Vice President, sales and marketing of Kinetic Motor Company said,” Since our recent product, the Italiano Blaze is gorgeous and exciting, we wanted to carry that forward into our other initiatives as well, and the calendar is one of them. Around the world, calendars that blend the sex appeal of an automobile and a supermodel are a regular feature, but I think that this is a first for the Indian automotive industry. I’d like you to notice that the Blaze looks completely in place with the gorgeous models, and I think that no other two wheeler would have looked as much in-sync here as the Blaze.”