Monday, April 16, 2007

Design authorities rave about the Blaze!


In the prestigious NID (National Institute of Design) -Businessworld's annual design awards, Blaze walked away with the much coveted "two wheeler design of the year" trophy. Here's what Businessworld says about the Blaze:




"Arrivederci to the Rest!

Good design breaks moulds and its obvious that the boys at Kinetic have blown the scooter bit to smithereens. Throwing convention to the winds, the Blaze breaks ground in nine previously unimagineable ways. For example, it is, in India, the most powerful scooter with a four valve engine, the first making use of 12" tyres, and the first scooter with front telescopic and twin rear shocks, suspension previously found only on motorcycles, making the ride ultra smooth.

But Kinetic didn't stop there, casing it in a glamorous, Italian style body. It is DeNiro, Pacino - power, presence and beauty. With its commanding proportions, this powerful stallion sweeps competitors aside."

AND juryspeak " Sound form and statement of dynamics... emotionally beautiful... stylish and unique... full marks to the Blaze"

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