Design authorities rave about the Blaze!

In the prestigious NID (National Institute of Design) -Businessworld's annual design awards, Blaze walked away with the much coveted "two wheeler design of the year" trophy. Here's what Businessworld says about the Blaze:

"Arrivederci to the Rest!

Good design breaks moulds and its obvious that the boys at Kinetic have blown the scooter bit to smithereens. Throwing convention to the winds, the Blaze breaks ground in nine previously unimagineable ways. For example, it is, in India, the most powerful scooter with a four valve engine, the first making use of 12" tyres, and the first scooter with front telescopic and twin rear shocks, suspension previously found only on motorcycles, making the ride ultra smooth.

But Kinetic didn't stop there, casing it in a glamorous, Italian style body. It is DeNiro, Pacino - power, presence and beauty. With its commanding proportions, this powerful stallion sweeps competitors aside."

AND juryspeak " Sound form and statement of dynamics... emotionally beautiful... stylish and unique... full marks to the Blaze"

Check out The Great Indian Roadtrip website

The Great Indian Roadtrip website is ready and online!
Its a must-visit for its incredible photography.

Its also a real and neutral, independent testimony to the abilities of the Blaze.
As the rider team says, "The Blaze had delivered. And delivered beyond expectations. It was the most abused of all the vehicles in the trip. It was the only vehicle which had completed the entire trip, both leg 1 ( Himalayas etc ) and leg 2 ( rest of India). The Blazes had crossed decently deep water streams in the Himalayas, taken the bad roads of Malda, gone till Nathula, Khardungla and Kanyakumari and still managed to cross a 100 kmph on the very last day of the trip. "

Kinetic Blaze receives positive reviews from Japanese auto experts

Kinetic Blaze receives positive reviews from Japanese auto experts

Kinetic’s stylish Italian designed motoscooter, Italiano Blaze, has reached Japan and has been tested and reviewed by the Japanese auto media. The Italian design of the vehicle has been appreciated by Japan’s magazine “Scooter Days” in their January 2007 issue as “the vehicle which can enjoy style with ease.”

The reviewer has acknowledged that the 165cc Blaze is the first Indian two wheeler to land in Japan, described it as “attractive” and noted its useful features such as easy-to-see instrumentation (speedometer, tachometer, digital clock), side stand, centrallyu divided seat, jet type fuel filling, underseat storage and bag hook (convenient for traveling), flat floorboard, pillion rider comfort, etc.

Kinetic is marketing Blaze in Japan through advertising in magazines and a dedicated website for Kinetic’s Japanese presence has also beem set up at www.kinetic-japan.com


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Kinetic unveils Indian automotive industry’s first glamorous calendar, featuring Italian Supermodels and the Italiano Blaze

Kinetic unveils Indian automotive industry’s first glamorous calendar, featuring Italian Supermodels and the Italiano Blaze

Mumbai, January 29th 2007: In keeping with its brand promise of exciting work, two wheeler manufacturer Kinetic Motor Company unveiled its 2007 calendar, which features Italian supermodels along with Kinetic’s glamorous motoscooters – the Italiano Blaze. Kinetic hopes that the calendar will become as sought-after as the Blaze itself. The calendar was launched today, at the Blue Water Grill at Worli seaface, and the models themselves were present at the launch .

Kinetic has been one of the first few Indian companies to create a tradition of an annual calendar, but this is the first time that its calendar has chosen a bold theme. This reflects a new breed among two wheeler buyers – earlier the two wheeler buyer was largely seeking a traditional, conservative commuting solution, but now as the options to him are getting wider, he is seeking to make a lifestyle statement through his vehicle of choice – he is feeling a closer personal identification with his two wheeler and would like to use it to promote his self-image as a cool guy who lives his life in line with global trends. The Kinetic calendar is designed to appeal to the Blaze target customer base – the male, urban youth with an understanding of what is cool and glamorous.

Launching the Italian Supermodels calendar, Ajinkya Firodia, Vice President, sales and marketing of Kinetic Motor Company said,” Since our recent product, the Italiano Blaze is gorgeous and exciting, we wanted to carry that forward into our other initiatives as well, and the calendar is one of them. Around the world, calendars that blend the sex appeal of an automobile and a supermodel are a regular feature, but I think that this is a first for the Indian automotive industry. I’d like you to notice that the Blaze looks completely in place with the gorgeous models, and I think that no other two wheeler would have looked as much in-sync here as the Blaze.”

Kinetic Blaze now available with disk brakes for strong braking performance

Exciting two wheeler Kinetic Blaze now available with disk brakes for strong braking performance

Kinetic Blaze, India’s first real motoscooter, is going from strength to strength. After creating a new category and setting new standards in performance, design and comfort in two wheelers, the Kinetic Blaze now boasts of another first in its segment : advanced braking performance via disk brakes in front and rear.

Disk Brakes have so far only been available on powerful motorcycles. The Blaze, which has already offered motorcycle technology such as a 4-valve engine, advanced suspension (telescopic, twin-rear shock absorbers) completes the package with superior braking performance thanks to the front-and-rear disk brake fitment. The brake specifications are 220mm at front and rear; and the drum brake option continues to be available at a lower price.

Announcing the launch of the disk-braked Kinetic Blaze, Sulajja Firodia Motwani, Managing Director of Kinetic Motor Company said,” This is another first from Kinetic, on our very special Blaze. I am glad to offer added safety to our riders by way of improved braking performance.”

Kinetic Blaze, from Kinetic’s Italiano series, is high on glamour and performance, with a stylishly detailed original Italian design and a 165cc, 4 valve engine which outputs 12 bhp power. In addition, the Blaze offers several features such as front telescopic shocks, twin rear shocks for extra stability (first time in India), 12” tyres (first time in India), protective front shield (visor), comprehensive instrumentation, split seat with large underseat storage space and twin lamps each 35 / 35 W in a single housing, and now disk brakes.

The Great Indian Roadtrip is successfully completed!

Kinetic Blaze successfully completes The Great Indian Roadtrip across the length and breadth of India

20,000 km ride through 570 cities in 26 states in 110 days
Achievement demonstrates endurance and touring capabilities of the Blaze
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Kinetic’s performance motoscooter Blaze has just successfully completed the most ambitious journey roadtrip across the length and breadth of India. The journey, popular as “The Great Indian Roadtrip” saw the Blaze munch through 20,000 km through 570 cities in 26 states in 110 days at a stretch. The riders, a group of young, passionate bikers from India’s popular biking portal www.xbhp.com, started from Delhi on Independence day, August 15th and returned on December 15th with a collection of breathtaking photographs from every nook and corner of the country.

Under The Great Indian Road Trip, the Blaze traveled through varying terrain including snowy mountains of Jammu and Kashmir, green fields of Punjab, the Rann of Kuch city traffic, good highways, bad roads; achieving milestones such as reaching the Khardung-la Pass¸ the highest motorable pass in the world.

Announcing the successful completion of The Great Indian Roadtrip, Sulajja Firodia Motwani, MD of Kinetic Motor Company said,” My congratulations to the riders of the trip, and of course to the Italiano Blaze, which has proven its capabilities through this difficult, endurance testing travel, and demonstrated its potential as a tourer too, usually considered a domain of motorcycles. This trip was initiated, organized and undertaken by an independent group of bikers, so this achievement is an endorsement by a neutral but expert group. ”

Kinetic Blaze Wins Five Major Awards

Kinetic’s stylish motoscooter Blaze wins five awards from eminent experts, maximum number of product awards ever in a year by any two wheeler in India

Kinetic’s stylish “BLAZE”, India’s first real motoscooter has received a major thumbs-up with five awards from the country’s expert community this year. This is the highest number of product awards ever won in a single year by any two wheeler in India, making Blaze the most celebrated two wheeler in the country. The Blaze has won:

- “Best two wheeler design of the year” by BBC Top Gear’ eminent international jury panel that consisted some of the world’s legendary automobile designers

- “Scooter of the Year” by Business Standard Motoring’s expert panel

- “Scooter of the Year” by Overdrive magazine in association with apex industry bodies CII, SIAM and ACMA

- “Scooter of the Year” from NDTV Profit in association with Car and Bike India
- “Two wheeler design of the year” from National Institute of Design and Businessworld

Announcing the awards, Ms. Sulajja Firodia Motwani, Managing Director of Kinetic Motor Company said,” Obviously, five awards from such eminent automobile and design experts is a strong endorsement to the Blaze, and a matter of great pride for us. With the Blaze, we have endeavored to substantially advance the two wheeler concept in India. It is a groundbreaking product in many ways with a lot of “first time” innovations, and certainly offers a new, exciting option to the Indian rider. The Blaze is a really cool combination of style, comfort, stability, performance and technology. I am thankful to the industry for this recognition.”

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