The brand "Kinetic" has featured amongst India’s 100 most valuable brands, in an independent, comprehensive study conducted by Planman consulting – ICMR.
The study was conducted amongst 38,756 brands from all categories and 1057 brands were shortlisted based on growth, reach, demand & availability and is a measure of Brand Equity, Brand Awareness, Brand Image & Perception, Brand Performance & Brand Loyalty. Both domestic as well as international brands were considered in over 43 categories and 38 additional sub categories were shortlisted including apparels, automobiles, auto components, banks, builders, food joints, beverages, media & entertainment amongst many others. A total sample size of 1000 one-on-one interviews in 5 cities across the country was conducted for the shortlisting of the top 1057 brands. Later a total of 6000 users were interviewed across 9 cities including delhi, jaipur, Mumbai, kolkatta, bangalore, hyderabad, ahmedabad, pune and chennai for the selection of the top 100.
The Kinetic brand has featured in the top 100 brands of the country beating many other automobile brands including Yamaha & Suzuki.
Congratulations KINETIC!
